Available for New Projects
Ads. Content.
Ads. Content.
Website.
Website.
One team.
One team.
One invoice.
One invoice.
One neck to
One neck to
grab
grab.
We're Marwari. We treat your ad budget like our own money, reluctantly spent, thoroughly counted.
We're Marwari. We treat your ad budget like our own money, reluctantly spent, thoroughly counted.
45 minutes. We tell you where the money's leaking. You keep the report either way.
45 minutes. We tell you where the money's leaking. You keep the report either way.
Brand Identity
Photography
Google
Copywriting
Meta
Packaging
Ad Films
UGC
Shopify
CRO
WhatsApp Retention
Klaviyo
Brand Identity
Photography
Google
Copywriting
Meta
Packaging
Ad Films
UGC
Shopify
CRO
WhatsApp Retention
Klaviyo
01. The Work
01. The Work
Watch first
Watch first
Watch first
Shot by our crew. Not "a guy we know."
Talk later
Talk later
Talk later
Our best work doesn't fit on one screen
See the full drive
Our best work doesn't fit on one screen
See the full drive
Link to the drive
02. Sound familiar?
The six-month agency cycle
The six-month agency cycle
Everyone who could blame each other sits at one table here. Ours.
Everyone who could blame each other sits at one table here. Ours.
03. The Khata
Old Habbit
Old Habbit
Old Habbit
We write Everything down.
We write Everything down.
Every entry shows the leak before the fix. That's the part agencies skip, and why their fixes don't hold.
Ref / Yr
Ref / Yr
Account
Account
The leak
The leak
The fix
The fix
Balance
Balance
01
MV · 2026
01
MV · 2026
Nirmalaya
Nirmalaya
Meta · D2C Wellness
Meta · D2C Wellness
The leak
The leak
Stuck at ₹55-60K/day. Account had a budget, but no target. Structure, scaling and testing all pulling in different directions.
Stuck at ₹55-60K/day. Account had a budget, but no target. Structure, scaling and testing all pulling in different directions.
The fix
The fix
Rebuilt the structure. New testing framework. Just two scaling campaigns. +₹20K/day spend added in a week, ROAS intact.
Rebuilt the structure. New testing framework. Just two scaling campaigns. +₹20K/day spend added in a week, ROAS intact.
+44%
in 5 days · ₹1L+/day run rate
+44%
in 5 days · ₹1L+/day run rate
02
Team · 2023
02
Team · 2023
Healthcare D2C
Healthcare D2C
Meta · Regulated category
Meta · Regulated category
The leak
The leak
Targeting was fine. Creative volume wasn't, in a category this tight, you win by taking more shots.
Targeting was fine. Creative volume wasn't, in a category this tight, you win by taking more shots.
The fix
The fix
5-7 new creatives weekly. Top two scaled via purchaser lookalikes. Static remarketing behind everything.
5-7 new creatives weekly. Top two scaled via purchaser lookalikes. Static remarketing behind everything.
12.74x
ROAS · 734 purchases
12.74x
ROAS · 734 purchases
03
Team · 2023
03
Team · 2023
Home Improvement Brand
Home Improvement Brand
Meta · High-ticket · UAE
Meta · High-ticket · UAE
The leak
The leak
High-ticket account optimised for reach. The only number that mattered was cost per conversion.
High-ticket account optimised for reach. The only number that mattered was cost per conversion.
The fix
The fix
Re-pointed everything at efficiency. Held the return two full months, not one lucky week.
Re-pointed everything at efficiency. Held the return two full months, not one lucky week.
9.40x
sustained · 80% efficiency gain
9.40x
sustained · 80% efficiency gain
04
Team · 2023
04
Team · 2023
Footwear D2C
Footwear D2C
Meta + Google + Klaviyo
Meta + Google + Klaviyo
The leak
The leak
Everyone staring at the ad account. Meanwhile Klaviyo sat misconfigured, a paid channel returning zero.
Everyone staring at the ad account. Meanwhile Klaviyo sat misconfigured, a paid channel returning zero.
The fix
The fix
12 audiences tested, winners folded into one high-budget campaign. Year-round offer calendar. Email rebuilt, ₹60K back in 4 days.
12 audiences tested, winners folded into one high-budget campaign. Year-round offer calendar. Email rebuilt, ₹60K back in 4 days.
₹1L/day
up from ₹20-30K days
₹1L/day
up from ₹20-30K days
05
Team · 2022
05
Team · 2022
Nutrition Brand
Nutrition Brand
Google · Performance Max
Google · Performance Max
The leak
The leak
The account's best audience wasn't in it: people browsing two direct competitors' sites.
The account's best audience wasn't in it: people browsing two direct competitors' sites.
The fix
The fix
PMax split by product line, each on competitor-adjacent segments. Deep cleanup of everything else.
PMax split by product line, each on competitor-adjacent segments. Deep cleanup of everything else.
1.0x → +
loss to break-even, climbing
1.0x → +
loss to break-even, climbing
06
Team · 2022
06
Team · 2022
D2C E-comm
D2C E-comm
Meta + Google · Peak season
Meta + Google · Peak season
The leak
The leak
Not creative. Not targeting. Billing. A payment limit was capping the account mid-scale, on a Sunday.
Not creative. Not targeting. Billing. A payment limit was capping the account mid-scale, on a Sunday.
The fix
The fix
Backup account, budgets shifted, scaling uninterrupted. 80% of budget testing, 20% behind proven winners.
Backup account, budgets shifted, scaling uninterrupted. 80% of budget testing, 20% behind proven winners.
4.0x
₹2.07L single-day peak · 121 orders
4.0x
₹2.07L single-day peak · 121 orders
01
MV · 2026
Nirmalaya
Meta · D2C Wellness
The leak
Stuck at ₹55-60K/day. Account had a budget, but no target. Structure, scaling and testing all pulling in different directions.
The fix
Rebuilt the structure. New testing framework. Just two scaling campaigns. +₹20K/day spend added in a week, ROAS intact.
+44%
in 5 days · ₹1L+/day run rate
02
Team · 2023
Healthcare D2C
Meta · Regulated category
The leak
Targeting was fine. Creative volume wasn't in a category this tight, you win by taking more shots.
The fix
5-7 new creatives weekly. Top two scaled via purchaser lookalikes. Static remarketing behind everything.
12.74x
ROAS · 734 purchases
03
Team · 2023
Home Improvement Brand
Meta · High-ticket · UAE
The leak
High-ticket account optimised for reach. The only number that mattered was cost per conversion.
The fix
Re-pointed everything at efficiency. Held the return two full months, not one lucky week.
9.40x
sustained · 80% efficiency gain
04
Team · 2023
Footwear D2C
Meta + Google + Klaviyo
The leak
Everyone staring at the ad account. Meanwhile Klaviyo sat misconfigured, a paid channel returning zero.
The fix
12 audiences tested, winners folded into one high-budget campaign. Year-round offer calendar. Email rebuilt, ₹60K back in 4 days.
₹1L/day
up from ₹20-30K days
06
Team · 2022
D2C E-comm
Meta + Google · Peak season
The leak
Not creative. Not targeting. Billing. A payment limit was capping the account mid-scale, on a Sunday.
The fix
Backup account, budgets shifted, scaling uninterrupted. 80% of budget testing, 20% behind proven winners.
4.0x
₹2.07L single-day peak · 121 orders
05
Team · 2022
Nutrition Brand
Google · Performance Max
The leak
The account's best audience wasn't in it: people browsing two direct competitors' sites.
The fix
PMax split by product line, each on competitor-adjacent segments. Deep cleanup of everything else.
1.0x → +
loss to break-even, climbing
04. The difference
Every ✓ is a salary we pay.
That's why we can't pass the blame.
Every ✓ is a salary we pay.
That's why we can't pass the blame.
Marwari Ventures
Yes. You can easily edit the text content directly inside Framer to match your website or product information.
Performance agency
Yes. You can easily edit the text content directly inside Framer to match your website or product information.
Creative studio
Yes. You can easily edit the text content directly inside Framer to match your website or product information.
"Full-service" reseller
Yes. You can easily edit the text content directly inside Framer to match your website or product information.
Runs your Meta & Google
Runs your Meta & Google
Crew & editors on payroll
Crew & editors on payroll
Builds your website
Builds your website
Design & packaging in-house
Design & packaging in-house
WhatsApp & email retention
WhatsApp & email retention
Founder who's run a D2C P&L
Founder who's run a D2C P&L
One invoice, one neck
One invoice, one neck
Marwari Ventures
Marwari Ventures
Performance agency
Performance agency
-
-
-
-
-
-
sometimes
sometimes
rare
rare
-
-
Creative studio
Creative studio
-
-
partial
partial
-
-
-
-
rare
rare
-
-
"Full-service" reseller
"Full-service" reseller
via partner
via partner
-
-
via partner
via partner
via partner
via partner
via partner
via partner
rare
rare
-
-
05. Case Studies
Sites by the people buying your traffic.
Sites by the people buying your traffic.
D2C wellness
Meta & Google Ads
3.5x on ₹100,000 spend
3.5x on ₹100,000 spend
Achieved on an 80:20 account structure: 80% of budget running structured creative experiments, 20% consolidated into broad, high-budget campaigns carrying only proven winners.
Achieved on an 80:20 account structure: 80% of budget running structured creative experiments, 20% consolidated into broad, high-budget campaigns carrying only proven winners.
Meta Ads
Healthcare
12.74x ROAS
₹71,320 spend → ₹9.09L revenue across 734 purchases, at a ₹97 cost per acquisition.
Built on an 80:20 structure 80% of budget in continuous creative testing, 20% consolidated into broad, high-budget campaigns running only proven winners.
₹71,320 spend → ₹9.09L revenue across 734 purchases, at a ₹97 cost per acquisition.
Built on an 80:20 structure 80% of budget in continuous creative testing, 20% consolidated into broad, high-budget campaigns running only proven winners.
D2C Spirituality
All channels
Jul 26 - 31
₹5.9L in 6 Days
758 orders from 22.7K sessions at a 3.3% conversion rate,sessions up 54%, revenue up 48%, orders up 49% period-on-period.
Growth driven by an 80:20 Meta structure feeding consistent creative into consolidated scaling campaigns.
06. Who answers the phone
Meet Vinayak
Vinayak Aggarwal
"I ran a D2C brand to profit. Not to a funding round. To profit."
I've done the 2am checkout fix. I've heard "it's the targeting" from one vendor and "it's the creative" from another, in the same week, about the same drop.
The one thing nobody sold me was a straight answer: here's the leak, here's the fix, it's mine to own. So I built the agency I couldn't hire.
The name isn't decoration. Marwaris judge a business by what it keeps, not what it spends. Your ad budget gets the same treatment.
Founder, Marwari Ventures
2024-Present
06. Who answers the phone
Meet Vinayak
Vinayak Aggarwal
"I ran a D2C brand to profit. Not to a funding round. To profit."
I've done the 2am checkout fix. I've heard "it's the targeting" from one vendor and "it's the creative" from another, in the same week, about the same drop.
The one thing nobody sold me was a straight answer: here's the leak, here's the fix, it's mine to own. So I built the agency I couldn't hire.
The name isn't decoration. Marwaris judge a business by what it keeps, not what it spends. Your ad budget gets the same treatment.
Founder, Marwari Ventures
2024-Present
06. Who answers the phone
Meet Vinayak
Vinayak Aggarwal
"I ran a D2C brand to profit. Not to a funding round. To profit."
I've done the 2am checkout fix. I've heard "it's the targeting" from one vendor and "it's the creative" from another, in the same week, about the same drop.
The one thing nobody sold me was a straight answer: here's the leak, here's the fix, it's mine to own. So I built the agency I couldn't hire.
The name isn't decoration. Marwaris judge a business by what it keeps, not what it spends. Your ad budget gets the same treatment.
Founder, Marwari Ventures
2024-Present
07. Their words
Don't take ours for it.
Don't take ours for it.
They act like they own equity in my company. That level of financial accountability is rare.
Nirmalaya
A digital transformation that respected our history and embraced the future.
Bikanervala
I've worked with agencies in New York and London. The speed here was world-class.
Cheesecake & Co
08. Roadmap
No surprises. We hate them more than you do.
No surprises. We hate them more than you do.
01
02
03
04
The Hisaab [Audit]
We audit your ads, site, creative and numbers. You get the leak, in writing. Keep it either way.
Week 0 · Free
The Scope
Everything on paper before anything starts, deliverables, shoot days, revisions, what costs extra. Grey areas are where agencies hide.
Week 1
Live
First creatives shot, first campaigns live inside 10 days. We guard what's working before chasing what isn't.
Weeks 2–3
The Rhythm
Calendar locked by the 14th. Delivered by the 7th. Weekly reports tied to a decision.
Ongoing
01
02
03
04
The Hisaab [Audit]
We audit your ads, site, creative and numbers. You get the leak, in writing. Keep it either way.
Week 0 · Free
09. The commercials
Three ways in.
[MAIN PACKAGE]
The Fractional CMO
For the founder who wants to hand over the keys to the growth engine and focus on product/operations.
The Pitch
You get an entire marketing department—Strategy, Tech, Creative, and Performance—for less than the cost of one senior hire. We align your brand identity, fix your conversion leaks, and run the quarterly campaigns that drive revenue.
Cheaper than a bad full-time hire.
₹2.5L
/month
Touchpoint Overhaul
Revamping Website, WhatsApp flows, and Email sequences.
360° Brand Audit & Identity
We fix your positioning before we amplify it.
Full Funnel Execution
Creative distribution strategy + Performance Marketing (Ads) management.
The Quarter Plan
Conceptualizing and executing major quarterly campaigns.
Production
Full content creation included.
[SOCIAL & CREATIVE]
The Brand Director
For the brand that has the product and sales sorted but needs to win the war for attention.
The Pitch
We turn your social media from a "notice board" into a "media company." We analyze your competitors, find their weak spots, and produce high-fidelity content that establishes you as the category leader.
₹1.5L
/month
Social & Competitor Audit
We spy on them so you don't have to.
Campaign Curation
Quarterly themes that keep your audience hooked.
Content Production
Includes strategy, scripting, and shoot execution.
Creative Distribution
Getting the right eyes on the content.
[MAINTENANCE MODE]
The Content Manager
For the brand that needs consistency without the logistical heavy lifting.
The Pitch
You have a shoot bank, or you're okay with high-end Stock/AI visuals. You need the machine to keep running, the strategy to stay sharp, and the edits to be crisp—but you don't need us on set.
Does not include on-site shooting.
₹75,000
/month
Asset Utilization
We work with your existing raw footage, stock libraries, or AI generation.
Post-Production
Professional editing and scripting to maximize engagement.
Social Management
Regular posting and scheduling.
09. The commercials
Three ways in.
[MAIN PACKAGE]
The Fractional CMO
For the founder who wants to hand over the keys to the growth engine and focus on product/operations.
The Pitch
You get an entire marketing department—Strategy, Tech, Creative, and Performance—for less than the cost of one senior hire. We align your brand identity, fix your conversion leaks, and run the quarterly campaigns that drive revenue.
Cheaper than a bad full-time hire.
₹2.5L
/month
Touchpoint Overhaul
Revamping Website, WhatsApp flows, and Email sequences.
360° Brand Audit & Identity
We fix your positioning before we amplify it.
Full Funnel Execution
Creative distribution strategy + Performance Marketing (Ads) management.
The Quarter Plan
Conceptualizing and executing major quarterly campaigns.
Production
Full content creation included.
[SOCIAL & CREATIVE]
The Brand Director
For the brand that has the product and sales sorted but needs to win the war for attention.
The Pitch
We turn your social media from a "notice board" into a "media company." We analyze your competitors, find their weak spots, and produce high-fidelity content that establishes you as the category leader.
₹1.5L
/month
Social & Competitor Audit
We spy on them so you don't have to.
Campaign Curation
Quarterly themes that keep your audience hooked.
Content Production
Includes strategy, scripting, and shoot execution.
Creative Distribution
Getting the right eyes on the content.
[MAINTENANCE MODE]
The Content Manager
For the brand that needs consistency without the logistical heavy lifting.
The Pitch
You have a shoot bank, or you're okay with high-end Stock/AI visuals. You need the machine to keep running, the strategy to stay sharp, and the edits to be crisp—but you don't need us on set.
Does not include on-site shooting.
₹75,000
/month
Asset Utilization
We work with your existing raw footage, stock libraries, or AI generation.
Post-Production
Professional editing and scripting to maximize engagement.
Social Management
Regular posting and scheduling.
09. The commercials
Three ways in.
[MAIN PACKAGE]
The Fractional CMO
For the founder who wants to hand over the keys to the growth engine and focus on product/operations.
The Pitch
You get an entire marketing department—Strategy, Tech, Creative, and Performance—for less than the cost of one senior hire. We align your brand identity, fix your conversion leaks, and run the quarterly campaigns that drive revenue.
Cheaper than a bad full-time hire.
₹2.5L
/month
Touchpoint Overhaul
Revamping Website, WhatsApp flows, and Email sequences.
360° Brand Audit & Identity
We fix your positioning before we amplify it.
Full Funnel Execution
Creative distribution strategy + Performance Marketing (Ads) management.
The Quarter Plan
Conceptualizing and executing major quarterly campaigns.
Production
Full content creation included.
[MAIN PACKAGE]
The Brand Director
For the brand that has the product and sales sorted but needs to win the war for attention.
The Pitch
We turn your social media from a "notice board" into a "media company." We analyze your competitors, find their weak spots, and produce high-fidelity content that establishes you as the category leader.
₹2.5L
/month
Social & Competitor Audit
We spy on them so you don't have to.
Campaign Curation
Quarterly themes that keep your audience hooked.
Content Production
Includes strategy, scripting, and shoot execution.
Creative Distribution
Getting the right eyes on the content.
[MAINTENANCE MODE]
The Content Manager
For the brand that needs consistency without the logistical heavy lifting.
The Pitch
You have a shoot bank, or you're okay with high-end Stock/AI visuals. You need the machine to keep running, the strategy to stay sharp, and the edits to be crisp—but you don't need us on set.
Does not include on-site shooting.
₹75,000
/month
Asset Utilization
We work with your existing raw footage, stock libraries, or AI generation.
Post-Production
Professional editing and scripting to maximize engagement.
Social Management
Regular posting and scheduling.
10. Straight answers
Before you ask.
Full service usually means average at everything.
I already have an agency.
Keep them. Take the hisaab — free, 45 minutes, written diagnosis you keep. Some founders hand it to their current agency and get better work out of them. Fine outcome.
Lock-in?
How are you different from a performance agency?
How fast will I see results?
Who do you work with?
10. Straight answers
Before you ask.
Full service usually means average at everything.
I already have an agency.
Keep them. Take the hisaab — free, 45 minutes, written diagnosis you keep. Some founders hand it to their current agency and get better work out of them. Fine outcome.
Lock-in?
How are you different from a performance agency?
How fast will I see results?
Who do you work with?
10. Straight answers
Before you ask.
Full service usually means average at everything.
I already have an agency.
Keep them. Take the hisaab — free, 45 minutes, written diagnosis you keep. Some founders hand it to their current agency and get better work out of them. Fine outcome.
Lock-in?
How are you different from a performance agency?
How fast will I see results?
Who do you work with?
Hisaab
Hisaab
hisaab / noun / a full accounting
hisaab/ noun / a full accounting
30 minutes on your ads, site and creative. We show you where the money's leaking — in writing. Free, and yours to keep. Even if you never call us again.
45 minutes on your ads, site and creative. We show you where the money's leaking, in writing. Free, and yours to keep. Even if you never call us again.
What you get on the call
A teardown of your ad account and funnel
Where your spend is leaking - and why
The creative, CRO and retention levers to pull next
A clear 90-day plan, yours to keep either way
Calendar not loading? Use this button
No deck. No junior. You'll speak to Vinayak.
Pick a time
Growth Audit
Enough scrolling.
Get your hisaab.
Enough scrolling.
Get your hisaab.
45 minutes. Free. You'll know exactly where the money's going — the ads, the creative, or the page. If we're not the fix, we'll tell you who is.